// Purposeful Pixels

How history shapes modern design

What did Newton mean by “standing on the shoulders of giants.”

Design is

To explore ideas, cultures and historical narratives. The design mechanism is simple: ask, listen, ideate and define. And there is a great deal to learn from the past. To push the envelope forward, we have done so by learning from our experiences.

The past is complete with discoveries and lessons. And we take those discoveries and lessons to create magic:

From Da Vinci’s diagram to Wright Brothers’ prototype and today a great triumph for mankind, airplanes. See how one discovery led to many. And imagine how different our world would be if Da Vinci hadn’t observed that bat?

Dieter Rams’ T3 Radio inspired Jony Ive’s design for Apple’s first iPod. Both designs have a simple geometry, uncluttered buttons, and focus on user experience.

And there is a…